Tech in World

Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ read more …

Human Resources is an area in many organisations where AI can have significant operational impact. The technology is now being embedded into day-to-day operations, in activities like answering employees’ questions read more …

As the company that kick-started the cloud computing revolution, Amazon is one of the world’s biggest companies whose practices in all things technological can be regarded as a blueprint for read more …

BBVA is embedding AI into core banking workflows using ChatGPT Enterprise to overhaul risk and service in the sector. For the banking industry, the challenge of generative AI is rarely read more …

Generative AI’s experimental phase is concluding, making way for truly autonomous systems in 2026 that act rather than merely summarise. 2026 will lose the focus on model parameters and be read more …

Microsoft believes it has a fix for AI prompts being given, the response missing the mark, and the cycle repeating. This inefficiency is a drain on resources. The “trial-and-error loop read more …

New adoption data from Perplexity reveals how AI agents are driving workflow efficiency gains by taking over complex enterprise tasks. For the past year, the technology sector has operated under read more …